![]() They had a beautiful, and cozy gallery shop in NYC back then where they’d show the prints off. They focused on the 8×10 cameras first quite a bit along with a few other models like the SX-70 and more. Progress was made slowly and in a questionable pace. Caps and others started the project to find a way to keep Polaroid film alive. This is how the Impossible Project was created. They asked Polaroid for help, but Polaroid refused to do so. When Polaroid shut their doors, Florian Caps and a few others bought the factory and tried to recreate Polaroid’s formula. The Death of Polaroid, and the Birth of the Impossible Project But no one took them with any bit of seriousness. They survived and thrived off of their name alone for a few years. Polaroid shut it doors, sold itself off to a Chinese company, and started to go the route of making zInk cameras. Kodachrome was also on its way out then, and the entire analog photo world was in disarray. So to make themselves look cool, they literally hired Lady Gaga as their creative director without the funds to do it. They were already on the decline because the world became very anti-analog to embrace DSLRs fully realizing what they could do, and early mirrorless digital. Years ago, Polaroid screwed up very, very big. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |